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MacLean's Ales

Craft Beer Brand Identity

I created a complete identity workup including logotype, wordmark, and a design system for multiple packaging and brand communication requirements. I designed everything from the bottle caps, to coasters, to the kegs and the vans that deliver the beer across Ontario.

My Roles:

Art Direction | Design | Graphic Design



Vintage white and a worn transparency effect added to the distinctive appeal of the wordmark.