MacLean's Ales
Craft Beer Brand Identity
I created a complete identity workup including logotype, wordmark, and a design system for multiple packaging and brand communication requirements. I designed everything from the bottle caps, to coasters, to the kegs and the vans that deliver the beer across Ontario.
My Roles:
Art Direction | Design | Graphic Design
Agency:
colab
![](https://colab.ca/wp-content/uploads/2022/05/macleans_website.png)
![](https://colab.ca/wp-content/uploads/2022/05/colab_macleansales_corporatewordmark_transparent.png)
Vintage white and a worn transparency effect added to the distinctive appeal of the wordmark.
![](https://colab.ca/wp-content/uploads/2022/05/Outdoor-Bus-Shelter-Advertisement-Mockup.jpg)
![](https://colab.ca/wp-content/uploads/2022/05/newcaprender.png)
![](https://colab.ca/wp-content/uploads/2022/05/Macleans_van.jpg)
![](https://colab.ca/wp-content/uploads/2022/05/ratler_comp-scaled.jpg)
![](https://colab.ca/wp-content/uploads/2022/06/Outdoor-Bus-Shelter-Advertisement-rattler-Mockup.jpg)
![](https://colab.ca/wp-content/uploads/2022/05/farmhouse_box@4x.png)