MacLean's Ales
Craft Beer Brand Identity
I created a complete identity workup including logotype, wordmark, and a design system for multiple packaging and brand communication requirements. I designed everything from the bottle caps, to coasters, to the kegs and the vans that deliver the beer across Ontario.
My Roles:
Art Direction | Design | Graphic Design
Agency:
colab
Vintage white and a worn transparency effect added to the distinctive appeal of the wordmark.