Product launch for Honda's new cross trail bikes. The kind of bikes that make good on the promise of street and trail riding in all sorts of conditions. In the city or above the Arctic Circle.
Art Direction | Design | Web Design | Programming
We mapped all the best adventure rides in Canada for riders to download and share. We also provided an information/inspirational walkthrough of what these rides have to offer. From riding the Trans Taiga Highway leading to the most remote place by road in North America, to heading up the BC coast to Dawson City. The result: Honda sold the entire years model inventory within weeks of the launch.