While at Grip Limited I worked on many projects within the automotive space. These included the corporate site for Acura.ca as well as many rich media experiences which allowed the user to get up close and personal with the new product launches and innovations.
UI/UX | Art Direction | Design | Animation
Product Launch – Honda Fit
The launch of a new product to Canada is one of the most demanding and exciting experiences. The Honda Fit was brand new to Canada and the innovative and playful story around the car and it’s capabilities helped Honda to sell out the entire model year within weeks.
Art Direction | Design
Honda’s focus on innovation demanded that the online audience be able to kick the tires in ways that exemplify that.